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Former Apple CEO Steve Jobs wears his trademark black mock turtleneck as he introduces the new iPad in January 2010.
In perhaps tribute to the technology visionary, sales of Steve Jobs’ trademark black turtleneck have soared since news broke that the former Apple CEO died, according to a report in the Minneapolis / St. Paul Business Journal.
St. Croix Collections has seen sales of the iconic black mock turtleneck, which Jobs frequently wore at Apple product unveilings and other public appearances, double overnight, and some stores have run out of them, the report said.
St. Croix is owned by Knitcraft, which is based in Winona, Minn. Founder Bernhard Brenner told the Business Journal that Jobs bought about two dozen black turtlenecks every year and wore them almost every day. Jobs would occasionally call Brenner to say how much he liked the sweater, he said.
In memory of Jobs, who died earlier this week at age 56 after years of battling a rare form of pancreatic cancer, St. Croix said Friday it will donate $20 to the American Cancer Society for each of the $175 sweater in black it sells. The offer expires on Oct. 16.