Dario Cantatore / Getty Images
Where's our canceled orders? Electronics retailer Best Buy has announced that, due to tremendous demand, it wouldn't be able to fulfill some online orders placed with the store in November and December.
Retailers have offered special Internet deals and free shipping for online purchases as a means to entice shoppers to make ample purchases this holiday season.
But that strategy may have backfired for at least one retailer. Electronics retailer Best Buy announced late on Wednesday that, due to tremendous demand, it wouldn’t be able to fulfill some online orders placed with the store in November and December.
"Due to overwhelming demand of hot product offerings on BestBuy.com during the November and December time period, we have encountered a situation that has affected redemption of some of our customers' online orders," the company said in a statement. "We are very sorry for the inconvenience this has caused and we have notified the affected customers."
Like many retailers, Best Buy had offered free shipping on all orders through December 27, without any minimum purchase requirements, which may have contributed to a high volume of purchases.
The company didn’t specify how many orders would be canceled or which products it had run out of. Best Buy also released a statement on its website Thursday that promoted savings on a “wide selection” of tech-related gifts, both “in-store and online.”
TheStreet.com reported on Tuesday that some Best Buy customers had received email notices from the company informing them that their orders would be canceled, and some users took to BestBuy.com message boards to discuss the issue.
For example, user Wavelandscott said that he had ordered a Playstation 3 console from BestBuy.com on Black Friday, only to receive an email from the retailer weeks later that his order had been canceled because it wouldn’t be receiving any more of the product from the supplier. “Are you trying to get everyone to shop at Amazon instead?” he complained.
CNBC's Jane Wells explains why the electronics retailer won't be able to fill some of the customers' online orders, just days before Christmas.